Rovelstad was previously senior VP-sales for Equifax's Direct Marketing Solutions division. She succeeds Bob Sher, who had been serving as interim president of AccuData and will remain as CEO of PRIMIS Marketing Group.
AccuData also announced two additions to its AppendX data appending tools.
Online Address Hygiene is designed to enable users to accurately identify their audience, improve deliverability, increase turnaround time and reduce costs. Telephone Append is designed to provide high connectivity rates and DNC [do-not-call]-flagged numbers.