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BtoB

ACE picks Hill, Holliday as agency of record

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New York--ACE Ltd., an insurance and reinsurance company, on Friday said it has tapped Hill, Holliday, Connors, Cosmopulos’ New York office as agency of record after a formal review that included incumbent Doremus and DDB, New York.

"It was very clear to us that Hill, Holliday understands our business and can translate that understanding into breakthrough creative marketing campaigns," said Patrick McGovern, chief communications officer for ACE, in a statement.

Hill, Holliday, owned by the Interpublic Group of Cos., has already introduced new print, trade show and outdoor advertising that supports ACE's new "Insuring progress" theme, the company said.

Spending was not disclosed.

--Carol Krol

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