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BtoB

Acxiom acquires Alvion’s direct marketing unit

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Little Rock, Ark.—Interactive marketing services company Acxiom Corp. has acquired the direct marketing technology unit of Alvion.

The deal includes Cape Coral, Fla.-based Alvion’s online marketing list fulfillment platform, which provides marketing information for small and midsize businesses. Alvion will continue to provide list fulfillment services to current customers, which include many large list owners.

Financial terms of the deal were not disclosed.

—Christopher Hosford

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