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BtoB

Acxiom adds social media marketing to e-mail platform

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Little Rock, Ark.—Interactive marketing services company Acxiom Corp. has announced the addition of a social media sharing feature to its Acxiom Impact-X e-mail marketing platform.

The product's share-with-social feature allows users to click a button to post an e-mail message to a social network. A new analytics feature monitors the sharing function as a measurement of user engagement, the company said.

In September the company released its Acxiom Relevance-X product, which sifts customer databases to identify social-media influencers, to target them with offers and messages customized by customer segment.

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