Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Acxiom, AMA start health hub

Published on .

Acxiom Corp. and the American Medical Association are jointly forming HealthCarePro Connect, a physicians database company. HealthCarePro Connect will integrate the AMA's database with Acxiom software and co-market it. The company will also allow physicians to customize their own data. The deal is significant because the AMA's 870,000 doctor-strong database is considered among the best available. However, to date, most attempts to market to physicians over the Internet have met with limited success.

Most Popular
In this article: