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BtoB

Acxiom buys Shanghai database company

Published on .

Little Rock, Ark.—Acxiom Corp. announced it has acquired ChinaLOOP, a Shanghai, China-based company that provides database management, list rental and other direct marketing services.

Terms of the deal were not disclosed.

As a result of the acquisition, Acxiom expands its Asian footprint, while ChinaLOOP will be able to enhance its IT infrastructure with new technology products. Gabrielle Chou will remain CEO of ChinaLOOP.

—Carol Krol

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