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BtoB

Acxiom, Goodmail team up for e-mail certification

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San Mateo, Calif.—Acxiom Corp. announced it has formed a partnership between its digital marketing arm, Acxiom Digital, and Goodmail Systems, an e-mail deliverability company.

Acxiom said the announcement furthers Acxiom Digital’s capabilities in e-mail deliverability. Visual certification through Goodmail’s CertifiedEmail allows Acxiom Digital clients to authenticate and differentiate e-mail marketing messages.

Under terms of the partnership, Acxiom Digital will become a CertifiedEmail Premier Provider.

—Carol Krol

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