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Acxiom, IBM form CRM alliance

Published on .

Little Rock, Ark.--Acxiom Corp. has announced an alliance with IBM Corp. designed to provide customers of both companies with customer relationship management systems. IBM will integrate Acxiom's AbiliTec software within its CRM solutions, and also resell Acxiom's business intelligence software to corporations seeking a complete system for managing customer interactions from all touch points, including physical sales force efforts, telephone, fax, e-mail and Internet. Acxiom has agreed to sell IBM servers and storage products to its customers, and arrange financing for customers through IBM's Global Financing unit.
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