BtoB

Acxiom, Keane in data management pact

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Little Rock, Ark.--Acxiom Corp. and Boston-based Keane Consulting Group have entered a broad data management pact. Among other things, Keane's consultants will deliver Acxiom's AbiliTec data management software to its b-to-b clients. The deal is the latest move by Acxiom to develop its database software sales through consultancy partnerships. In February, it signed a similar agreement with PricewaterhouseCoopers L.L.P.
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