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Acxiom launches new SaaS direct marketing solutions

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Las Vegas—Interactive marketing services company Acxiom Corp. Sunday announced new software-as-a-service (SaaS) direct-marketing campaign products aimed at small-to-midsize companies.

The Little Rock, Ark.-based company presented its SaaS version of MarketEdge-X at the annual convention of the Direct Marketing Association. MarketEdge-X bundles several Acxiom database and analytics services, including market segmentation, database cleansing, analysis, integrated e-mail capabilities and reporting.

Acxiom also rolled out another SaaS product, PanOptic-X, which the company described as the industry’s first hosted database cleansing solution. PanOptic-X is bundled within the MarketEdge-X product.

—Christopher Hosford

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