Acxiom launches social media direct-marketing platform

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Little Rock, Ark.—Interactive marketing services company Acxiom Corp. has released Acxiom Relevance-X Social, a tool that allows marketers to engage directly with social media participants and track social marketing effectiveness.

The tool sifts a company's customer database to identify influencers and those who frequent social media platforms, then sends offers and messages customized by customer segment. The recipient is encouraged to share the message, with the tool measuring subsequent postings.

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