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Acxiom, PWC team on data aggregation

Published on .

Database management and integration company Acxiom Corp. is teaming with PricewaterhouseCoopers L.L.P. to help financial companies comply with the mandatory federal privacy regulations that require financial institutions to notify clients how their information might be used. The deal is the latest example of how Acxiom is marketing its database technologies with the aid of big-company partners. It has also entered co-marketing pacts with Dun & Bradstreet Inc. and IBM Corp.
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