Little Rock, Ark.—Acxiom Corp. has launched a new corporate branding campaign, which it characterized as "the most comprehensive” in its history.
The campaign includes print and online advertising, marketing materials, internal communications and public relations programs that promote the company's new tagline: "We make information intelligent." The company has also redesigned its logo to highlight the X in Acxiom.
Acxiom said the branding effort stems from its expanded capabilities into areas such as digital and risk mitigation solutions and the expansion of its European operations.
"We are a very different company today than we were in the past, and with that comes a new look and positioning," said Charles D. Morgan, company leader of Acxiom, in a statement.
The campaign was developed by Sells Clark, Little Rock, and U.K.-based Breeze Creative.