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Acxiom teams up with National Association of Advertising Distributors

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Washington--Acxiom Corp., Little Rock, has partnered with the National Association of Advertising Distributors to provide retail advertisers with qualified prospect lists from its customer data integration system. Under the agreement, NAAD's member companies will be able to provide their business customers access to Acxiom's InfoBase Consumer List File through software installation or a Web-based browser. The system lets retailers review lists, make selections and place orders for lists online. http://www.acxiom.com
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