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BtoB

‘Ad Age’: Top 100 media companies saw 4.6% revenue growth in ’07

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New York—The nation’s top 100 media companies had total revenue growth of 4.6% last year, the slowest growth since 2001, according to a report from Advertising Age, a sibling publication of BtoB.

According to the Ad Age report, “100 Leading Media Companies,” the top 100 U.S. media companies had revenue of $299.1 billion in 2007, including money from advertising, subscriptions and fees.

Time Warner topped the list, with net U.S. media revenue of $35.6 billion last year.

In terms of media categories, digital was the growth leader, with revenue up 10.8% over 2006. Cable network growth was close behind, at 10.6%, while newspapers were down 6.8%.

Cable systems and satellite services accounted for a record 31% of 2007 U.S. media revenue, according to the report.

The full report is available at www.adage.com.

—Kate Maddox

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