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BtoB

Ad Club of New York rolls out campaign during Advertising Week

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New York—The Advertising Club of New York rolled out an integrated campaign this week called “Build Your Own Brand,” timed to coincide with Advertising Week in New York.

The campaign was developed pro bono by McCann Erickson New York and includes online ads, out-of-home, events and social media.

The campaign encourages advertising agencies to do more to promote themselves.

One of the outdoor executions is a branded NYC hot-dog cart with the slogan “Dogs with the big dogs,” manned by agency executives.

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