The bill, put forward last month by U.S. Representatives Rick Boucher (D-Va.) and Cliff Stearns (R-Fla.), would require companies to notify Internet users when collecting information about them. But NetChoice Executive Director Steve DelBianco said a logical extension of the requirement might prohibit news reporters from asking the names of sources without first providing a written privacy notice or using anyone's name in an article without the source's written consent.
NetChoice members include IAC/InterActiveCorp., News Corp. and Yahoo.
Despite the advertising industry's defense of behaviorally targeted advertising, a new poll released this week indicated that a large proportion of Americans are worried about being tracked on the Internet.
In the survey by telecom industry research company Precursor and polling company Zogby International, 81% of respondents said they were “somewhat” or “very” concerned about companies tracking their Internet behavior for advertising purposes. In addition, 88% said it is “unfair” for companies to do such tracking without an Internet user's permission.
The survey polled 2,111 adults online this month.