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Ad Council announces Crisis Response Team for ad industry

Published on .

New York-Seeking to use public service advertising to help America recover from the Sept. 11 terrorist attacks, the Advertising Council has formed the Crisis Response Team, working with ad agencies, corporations and associations as partners.

The purpose of the team is to use the resources of the ad industry to make sure there is consistency among PSA messages on critical issues facing the country. On Wednesday, it began discussions with the Department of Justice, Department of Health and Human Services and the State Department about crafting appropriate messages to lead the country out of the crisis.

The Ad Council is working with the American Association of Advertising Agencies, the Association of National Advertisers, the American Advertising Federation and other interested organizations. In addition, many ad agencies, including Interpublic Group of Cos., McCann-Erickson WorldGroup, BBDO and others are donating resources to the effort.

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