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Ad decline for newspapers slows

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Vienna, Va.--Newspaper advertising spending for the first quarter fell 6% to $9.7 billion, compared with the year-earlier period, according to figures released Thursday by the Newspaper Association of America.

However, the latest figures show a gradual improvement in several categories and a less severe decline than in the fourth quarter, when ad spending fell nearly 12%.

Retail advertising in the first quarter slipped 0.8% to $4.6 billion, national advertising was down 3.5% to $1.7 billion, and classified advertising declined 13.6% to $3.5 billion.

Within the classified category, real estate continued to strengthen, increasing 2.8% to $766 million. Recruitment advertising dropped 38.4% to $1 billion.

--Matthew Schwartz

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