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Ad Force introduces digital tracking tool

Published on .

Cupertino, Calif.--Ad Force, a provider of centralized online advertising services, Thursday introduced TrackForce, a digital tracking tool that helps measure the effectiveness of online ad campaigns. TrackForce is designed to enable advertisers, advertising agencies and Web-based publishers to track visitor activity at a Web site and to enable post-click tracking to determine, for instance, the effectiveness of a particular banner ad in generating actual sales. It was announced Sept. 20 that AdForce was being acquired by Andover, Mass.-based CMGI in a deal valued at about $500 million.
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