Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Ad linage down 24% for 'Journal'

Published on .

South Brunswick, N.J.--Advertising linage for The Wall Street Journal declined 23% through May, compared with a decrease of 33% during the same period last year, according to figures released Wednesday by Dow Jones & Co.

Ad pages for the Dow Jones flagship fell 24% in May alone, compared with a decrease of 35% in May 2001.

Dow Jones also announced that it expects ad linage at The Journal to be down more than 20% in June on a per-issue basis.

The company said across-the-board weakness in technology advertising--combined with weakness in communications, automotive, travel and professional services advertising--was partially offset by an increase in insurance and health care advertising. Meanwhile, ad pages for Dow Jones' Barron's fell 12% in May, compared with a decline of 44.2% a year earlier. Year-to-date linage at Barron's dropped 14% on a per-issue basis, compared with a decrease of 29% last year.

--Matthew Schwartz

Most Popular
In this article: