×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Ad linage declines at 'Wall Street Journal,' 'Barron's'

Published on .

New York--Dow Jones & Co. reported Wednesday that advertising linage for The Wall Street Journal's U.S. edition decreased 6.2% in November compared with the same month last year. Year-to-date, linage was down 2.8%.

The Journal said that in its general ad category, linage decreased 6.3% in November, despite increases in the health care and b-to-b categories.

Linage in the Journal's technology category was down 24.8% in November, despite increases in b-to-b e-commerce and communications advertising. The Journal's financial advertising increased 7.9% in November.

At Dow Jones' Barron's, national advertising pages decreased 20.6% in November, with year-to-date linage down 16.7%.

--Sean Callahan

Most Popular
In this article: