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Ad linage declines at 'Wall Street Journal,' 'Barron's'

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New York--Dow Jones & Co. reported Wednesday that advertising linage for The Wall Street Journal's U.S. edition decreased 6.2% in November compared with the same month last year. Year-to-date, linage was down 2.8%.

The Journal said that in its general ad category, linage decreased 6.3% in November, despite increases in the health care and b-to-b categories.

Linage in the Journal's technology category was down 24.8% in November, despite increases in b-to-b e-commerce and communications advertising. The Journal's financial advertising increased 7.9% in November.

At Dow Jones' Barron's, national advertising pages decreased 20.6% in November, with year-to-date linage down 16.7%.

--Sean Callahan

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