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BtoB

Ad linage down at 'The Wall Street Journal'

Published on .

South Brunswick, N.J.--Dow Jones & Co.’s The Wall Street Journal announced Tuesday that its advertising linage declined 15.3%, or 19.1% on a per-issue basis, in April compared with April 2001. In April 2001 advertising linage plummeted 37.2% compared with the previous April. Technology linage declined 23.6% in April of this year, primarily because of declines in personal computer, computer software and b-to-b e-commerce advertising. Additionally, financial advertising linage for The Journal declined 25.6% in April. Year-to-date total linage has declined 23.5% compared with the same period in 2001.
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