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BtoB

Ad linage down at ‘Wall Street Journal’

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New York--Dow Jones & Co. reported Friday that advertising volume at The Wall Street Journal’s U.S. edition decreased 1.7% in February as compared with the same month in 2003, with year-to-date linage down 3.4%.

In the Journal’s technology category, linage increased 14.6% in February, mainly because of increases in advertising for computer hardware and personal computers. These were partially offset by decreases in communications and b-to-b e-commerce advertising.

Additionally, the Journal said its financial advertising increased 47.4% in February.

At Barron’s, national ad pages increased 2.1% in February.

--Sean Callahan

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