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BtoB

Ad linage for ‘Wall Street Journal,’ ‘Barron’s’ declines

Published on .

New York—Dow Jones & Co. reported Wednesday that advertising linage at The Wall Street Journal declined 4.6% in April compared with April 2004. Ad linage was down 0.1% on a per issue basis.

Year-to-date, linage was down 7.1% overall and down 6.0% per issue. April financial advertising linage declined 27.3%.

At Barron’s, total national advertising pages decreased 14.4% in April due to declines in technology and general advertising.

Internationally, The Wall Street Journal Europe’s linage decreased 8.8% in April (down 13.2% per issue). The Asian Wall Street Journal’s linage increased 5.2%.

—Sean Callahan

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