Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Ad linage for ‘Wall Street Journal,’ ‘Barron’s’ declines

Published on .

New York—Dow Jones & Co. reported Wednesday that advertising linage at The Wall Street Journal declined 4.6% in April compared with April 2004. Ad linage was down 0.1% on a per issue basis.

Year-to-date, linage was down 7.1% overall and down 6.0% per issue. April financial advertising linage declined 27.3%.

At Barron’s, total national advertising pages decreased 14.4% in April due to declines in technology and general advertising.

Internationally, The Wall Street Journal Europe’s linage decreased 8.8% in April (down 13.2% per issue). The Asian Wall Street Journal’s linage increased 5.2%.

—Sean Callahan

Most Popular
In this article: