BtoB

Ad network BBN adds six more business media companies

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Washington, D.C.—BBN announced Wednesday that six more business media publishers have joined the b-to-b online ad network: Access Intelligence, theBravest.com, Canon Communications, MicroBilt, UPworld and Vendome Group.

BBN said it now reaches 35 million b-to-b decision-makers via more than 500 Web sites. The ad network was launched in April 2008 with charter members Cygnus, McGraw-Hill Cos., Nielsen Business Media and Reed Business Information. It now counts 20 b-to-b media companies as participants.

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