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Ad page decline slows in March

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New York --Magazine ad pages fell 14% in the first quarter of this year, compared with last year’s first quarter, and ad revenue dropped 6%, according to figures released Monday by the Publishers Information Bureau. Ad pages for March were down 10% from last year, showing a slight increase from February. Several industries continued to show ad page declines year-to-date, including technology, down 33%; retail, insurance and real estate, down 29%; and media and advertising, down 11%. Drugs and remedies was the only category to show growth, up 2%. Ad pages were down for virtually all of the business titles regularly used as b-to-b marketing vehicles. Ad pages for Business Week through March fell 33%, while ad pages for Fortune declined 30%. Ad pages were down 40% for Fast Company.
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