Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Ad page decline slows in March

Published on .

New York --Magazine ad pages fell 14% in the first quarter of this year, compared with last year’s first quarter, and ad revenue dropped 6%, according to figures released Monday by the Publishers Information Bureau. Ad pages for March were down 10% from last year, showing a slight increase from February. Several industries continued to show ad page declines year-to-date, including technology, down 33%; retail, insurance and real estate, down 29%; and media and advertising, down 11%. Drugs and remedies was the only category to show growth, up 2%. Ad pages were down for virtually all of the business titles regularly used as b-to-b marketing vehicles. Ad pages for Business Week through March fell 33%, while ad pages for Fortune declined 30%. Ad pages were down 40% for Fast Company.
Most Popular
In this article: