BtoB

Ad pages continue to slide, according to BIN

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New York—The pace of b-to-b print advertising pages' decline continues to accelerate. The latest Business Information Network figures from American Business Media show print ad pages dropped 33.06% in March, compared with March 2008.

Ad pages plunged 31.54% in February and fell 26.95% in January.

For the first quarter, ad pages declined 29.70%, and trade show revenue dropped 20.1%.

“We are not surprised by these numbers given the current state of the economy; however, our digital offerings continue to generate new revenues, and our custom media and data businesses also continue to show strength,” ABM President-CEO Gordon T. Hughes II said in a statement.

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