BtoB

Ad pages declined last year, but increased in December

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New York—B-to-b print advertising pages increased 1.4% in December compared with the year-earlier period, according to Business Information Network figures released by American Business Media. For the full year, however, BIN data showed that print ad pages declined 3.1%.

Automotive was the strongest category last year, with ad pages increasing 9.3%. Agriculture followed with a 1.6% increase. Science research and development was the weakest category, with ad pages falling 17.4%. Computing, software and telecommunications followed with a 15% decline.

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