Ad pages declined 4.7% in April compared with the same month last year.
In each month this year, the rate of decline has slowed from the previous month. In January the decline was 15.3%; in February, 9.4%; and in March, 5.7%. Year-to-date through April, ad pages fell 8.2% compared with the same period last year. A few categories were up year to date, including health care (up 9.9%) and aviation, aerospace and military (up 3.5%).