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BtoB

Ad pages fall, but pace of decline slows

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New York—Print ad pages continued to fall in April, but the rate of decline eased, according to data released Tuesday by American Business Media.

Ad pages declined 4.7% in April compared with the same month last year.

In each month this year, the rate of decline has slowed from the previous month. In January the decline was 15.3%; in February, 9.4%; and in March, 5.7%. Year-to-date through April, ad pages fell 8.2% compared with the same period last year. A few categories were up year to date, including health care (up 9.9%) and aviation, aerospace and military (up 3.5%).

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