Ad pages totaled 43,427.11 in the second quarter, an increase of 0.8% compared with the same period of 2009. Year-to-date through June, ad pages dipped to 80,430.06, down 4.0% from the same period last year.
Many business publications showed strong ad page gains in the second quarter, led by Fast Company, which posted an increase of 31.4%. Also posting gains were Barron’s (26.5%), Bloomberg Businessweek (10.0%), Entrepreneur (5.6%), Harvard Business Review (17.4%) and Inc. (6.3%). Forbes (-6.7%) and Fortune (-4.1%) posted ad page losses for the period.