Ad pages grow for first time since 2007; business magazines share in growth

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New York—Magazine ad pages rose in the second quarter—the first increase since the fourth quarter of 2007, according to Publishers Information Bureau figures released Monday.

Ad pages totaled 43,427.11 in the second quarter, an increase of 0.8% compared with the same period of 2009. Year-to-date through June, ad pages dipped to 80,430.06, down 4.0% from the same period last year.

Many business publications showed strong ad page gains in the second quarter, led by Fast Company, which posted an increase of 31.4%. Also posting gains were Barron’s (26.5%), Bloomberg Businessweek (10.0%), Entrepreneur (5.6%), Harvard Business Review (17.4%) and Inc. (6.3%). Forbes (-6.7%) and Fortune (-4.1%) posted ad page losses for the period.

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