Ad pages, revenue continue to decline

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New York--B-to-b advertising pages continued their decline in February, according to the latest Business Information Network figures, which are prepared by Competitive Media Reporting for American Business Media. February ad pages totaled 45.5 million, down 21.2% from a year earlier. Ad revenue totaled $525.6 million, down 27.2% from February 2001. The telecommunications category led the slide downward with a decline of 56.8% in revenue on a 58.6% drop in pages. The computers category, with a 24.6% decline in revenue on a 28.3% loss in pages, was also hard hit. The drugs and toiletries category performed the best, although it declined 0.2% in revenue on a 7.4% drop in pages. “Unfortunately, there were no surprises in these figures; however, we do anticipate gradual growth later this year,” said Gordon T. Hughes II, president-CEO of ABM.
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