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BtoB

Ad pages, spending continue to decline

Published on .

New York--Ad pages and ad spending in b-to-b publications continued their free fall in December, according to the latest Business Information Network figures, which are compiled by Competitive Media Reporting for American Business Media. The BIN report indicated that ad pages declined 19.7% and ad spending tumbled 21.7% in December 2001 compared with December 2000. Ad pages declined in every major category covered by the report. Suffering the worst in terms of ad page declines were software (down 25.3%); computers (down 25.4%); finance, business and advertising (down 31.6%); and telecommunications (down 35.1%).
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