Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


New ad research: Vertical ad formats increase but ROI unproven

Published on .

New York--The number of unique vertical online ads increased by nearly 70% during the fourth quarter of 2000, but the return on investment for this format is still unproven, according to research released Monday by Jupiter Media Metrix. AdRelevance, the ad tracking service of Jupiter, said the average cost of a vertical online ad was $54 cost per thousand impressions, compared with $28 CPM for horizontal ads. Computer and technology sites had the highest rate card value for full horizontal banners at $50 CPM, up $5 from the previous quarter.
Most Popular
In this article: