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Ad revenues for Yellow Pages, local search expected to register healthy growth

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Princeton, N.J.—Advertising revenues from print Yellow Pages, Internet Yellow Pages and local search will grow from $30.60 billion in 2006 to $38.90 billion globally in 2011, a 4.9% compound annual growth rate, according to the Kelsey Group, a media research company.

In addition, despite the trend in some traditional print media, the Kelsey Group said it expects the print Yellow Pages segment to grow from $26.50 billion in 2006 to $27.80 billion in 2011.

The online segment, which comprises Internet Yellow Pages and local search advertising, is expected to grow from $4.10 billion in 2006 to $11.10 billion globally in 2011.

“Increasing SEM prices, and the resulting margin compression, are causing resellers and aggregator sales channels to invest heavily in SEO platforms,” said Matt Booth, senior VP- program director of interactive local media at the Kelsey Group, in a statement.

—Carol Krol

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