×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Ad spending up 10.3% in first nine months of 2004

Published on .

Most Popular

New York—Advertising spending increased 10.3% to $102.4 billion in the first nine months of this year, compared with the same period in 2003, according to TNS Media Intelligence/CMR.

The growth, CMR said, was due in part to ad spending for both the Summer Olympics and the presidential race.

B-to-b ad spending totaled nearly $3.86 billion, a 1.5% increase compared with the same period last year.

Of 17 media categories measured, only national spot radio experienced a decline, down 2.6%.

Internet spending had the biggest increase, up 25.8% to $5.593 billion.

—Carol Krol

In this article: