BtoB

Ad spending up 10.3% in first nine months of 2004

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New York—Advertising spending increased 10.3% to $102.4 billion in the first nine months of this year, compared with the same period in 2003, according to TNS Media Intelligence/CMR.

The growth, CMR said, was due in part to ad spending for both the Summer Olympics and the presidential race.

B-to-b ad spending totaled nearly $3.86 billion, a 1.5% increase compared with the same period last year.

Of 17 media categories measured, only national spot radio experienced a decline, down 2.6%.

Internet spending had the biggest increase, up 25.8% to $5.593 billion.

—Carol Krol

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