New York—Advertising spending increased 10.3% to $102.4 billion in the first nine months of this year, compared with the same period in 2003, according to TNS Media Intelligence/CMR.
The growth, CMR said, was due in part to ad spending for both the Summer Olympics and the presidential race.
B-to-b ad spending totaled nearly $3.86 billion, a 1.5% increase compared with the same period last year.
Of 17 media categories measured, only national spot radio experienced a decline, down 2.6%.
Internet spending had the biggest increase, up 25.8% to $5.593 billion.