It is the first time since November 2000 that b-to-b print ad pages were up, according to the ABM.
Gordon Hughes, president-CEO of ABM, said the association projects an increase of 3% in ad spending and an increase of 1% to 2% in ad pages for the year.
Ad spending categories showing the greatest growth were automotive; services, direct response and advertising; retail; horticulture and farming; and drugs and toiletries. Categories showing a decrease included travel, computers, software and telecommunications.
Categories showing the greatest improvement in ad pages include horticulture and farming; automotive; services, direct response and advertising; retail; finance, business and administration; and drugs and toiletries.