BtoB

Ad spending, ad pages up

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New York--B-to-b ad spending was up 4.9% in June compared with the same month last year, and ad pages were up 0.9%, according to the Business Information Network report by CMR and American Business Media.

It is the first time since November 2000 that b-to-b print ad pages were up, according to the ABM.

Gordon Hughes, president-CEO of ABM, said the association projects an increase of 3% in ad spending and an increase of 1% to 2% in ad pages for the year.

Ad spending categories showing the greatest growth were automotive; services, direct response and advertising; retail; horticulture and farming; and drugs and toiletries. Categories showing a decrease included travel, computers, software and telecommunications.

Categories showing the greatest improvement in ad pages include horticulture and farming; automotive; services, direct response and advertising; retail; finance, business and administration; and drugs and toiletries.

--Kate Maddox

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