×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Ad spending down in first quarter

Published on .

New York--Total ad spending across all media in the U.S. dropped 5.2% in the first quarter to $22.6 billion, compared to $23.8 billion in the first quarter last year, according to new data from CMR. Among large advertisers cutting ad budgets was General Motors Corp., which cut its spending by about 24% in the first quarter, according to the report.
Most Popular
In this article: