Total ad spending across all media in 2001 was $94.3 billion, compared with $104.5 billion in 2000.
National newspapers had the sharpest decline, with ad spending down 23% from 2000, followed by national spot radio, which had a 20% decline.
Magazine ad spending fell 7.7%. Network TV ad spending was down 8.1%, and spot TV fell by 18.2%. The only category that saw growth was cable TV, with an increase of 1% over 2000.
CMR pointed to the economic downturn, budget cuts, agency consolidations and cuts in TV spending immediately following Sept. 11 as factors that led to the declines.