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BtoB

Ad:tech award winners announced

Published on .

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San Francisco—Rich media company EyeWonder’s customer testimonial campaign was recognized as the best b-to-b campaign at this week’s ad:tech Awards.

The awards recognize creative excellence in online advertising and marketing.

The best banner ad was awarded to WaMu, for its “Friendly Banner” campaign, developed by Avenue A Razorfish.

HP was honored for best use of rich media for its “Gwen Stefani Yahoo Paper Dolls” campaign, developed by Goodby, Silverstein & Partners.

Ad:tech also recognized three industry achievers for contributions to the online advertising industry: Pete Blackshaw, exec VP-digital strategic services, Nielsen Online; Kate Thorp, CEO, Real Girls Media; and Rich LeFurgy, general partner of Archer.

—Kate Maddox

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