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At ad:tech New York: Remembering Steve Jobs

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New York—Apple founder and longtime CEO Steve Jobs had a “strange, and brutal, and rough and tough temperament,” but he also “had a great deal of poetry and romance in his soul,” biographer Walter Isaacson said Wednesday in a keynote address at ad:tech New York. Isaacson's biography, simply titled “Steve Jobs” (Simon & Schuster), was published shortly after Jobs' death early last month at age 56. Isaacson, former managing editor of Time, said he first met Jobs in 1984 “Even then I was impressed by his passion and his petulance,” Isaacson said. That petulance, stemming in this instance from Jobs' not being named Time's Man of the Year for creating the Macintosh, was “part and parcel of his genius,” Isaacson said. Isaacson, who has also written biographies of Benjamin Franklin and Albert Einstein, said Jobs' genius lay in his ability to merge artistic vision and technological innovation. “Nobody was able to connect art to engineering the way Steve Jobs did,” Isaacson said.
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