BtoB

Adam Kleinberg, CEO, Traction

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What: CEO
Where:
Traction, San Francisco
Why:
Interactive agency Traction grew its b-to-b revenue by 12% last year and added new clients including Meebo, Robert Half International and Salesforce.com. It developed innovative campaigns such as “Flex Spotlight,” for Adobe; “Board of Advisors,” for Intuit; and “Chatter,” for Salesforce.com.
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