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BtoB

Adam Kleinberg, CEO, Traction

Published on .

What: CEO Where: Traction, San Francisco Why: Under Kleinberg's leadership, interactive agency Traction increased revenue by 20% last year and added b-to-b clients such as First Republic Bank, Kelly Moore Paint and MasterImage 3D. It developed online campaigns including “Bob From Accountemps” for Robert Half International, “Fight Flat” for MasterImage 3D and a content marketing strategy for California Bank & Trust.
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