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BtoB

Adam Kleinberg, Traction

Published on .

Most Popular
What: CEO

Where: Traction, San Francisco

Why: Kleinberg founded interactive agency Traction in 2001, and since then it has won major b-to-b accounts including Adobe Systems, Bank of America, SAP and Sun Microsystems. Last year, its revenue grew by 30%, and it developed such interactive campaigns as a social media application for Adobe, an online banking experience for Bank of America, and an online branding campaign for Egencia (formerly Expedia).
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