Adam is CEO and a founding partner of San-Francisco-based Traction, a creative agency with a digital core. Adam has been at the forefront of digital since he’s been able. He was programming video games on a PET computer when he was eleven years old. Fast forward a decade and a half and Adam was writing his first blog—long before anyone had ever coined the term. By the late 90s, he was pushing the envelope in digital expression as one of the leading Flash designers in San Francisco.
It was also in the late nineties that Adam met his future partners in crime, Theo Fanning and Paul Giese, at THINK New Ideas, an integrated marketing and interactive agency ahead of its time. A few years later, Adam was recruited (along with Theo) to found the San Francisco office of Tribal DDB. There he helped Clorox develop their first forays into digital marketing. However, he was constantly frustrated with the walled silos they found prohibiting true integration between traditional and “interactive” agencies.
And so in 2001, probably the worst time in the history of advertising agencies to start an advertising agency, Traction was born, an agency where everything is perceived as “interactive”—even traditional channels.
Since then, Traction has had the good fortune to provide innovative marketing solutions to some of the world’s greatest brands including AAA, Adobe, Alibaba.com, Bank of America, Bonny Doon Vineyards, CamelBak, Clos du Bois, Intel, Intuit, Kelly Moore Paints, Moshi Produts, Accountemps, Salesforce.com, SAP, Shutterfly, Virgin Mobile, Walmart.com and Web 2.0 Expo. TheNextWeb has described Traction as one of the top 10 digital agencies in San Francisco—the most digital city in the world. The agency was named the #1 interactive agency in the United States for 2009 by BtoB Magazine—and was the runner up for that award in 2010 and 2011. Traction was #1,217 on the 2010 Inc. 5000 list of the fastest-growing companies in the US. And, they’ve also been named one of the “25 West Coast Agencies to Watch” by iMediaConnection.