$137.8B U.S. ad spend for top 200 advertisers
But that also presents an opportunity. For marketers to win in the future they can do three things to be more adaptable, more agile in their approach to marketing.
scroll down for video.Sandra Zoratti is an author, speaker and marketer. You can find Sandra on LinkedIn, Twitter @sandraz and on her website, sandrazoratti.com. Contributing to this blog post were Matt Dirks, director-development at Access Marketing & Events, and Amanda Thall, marketing manager at Quark Software Inc.