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Adapting to marketing transformations: A Darwinian approach

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Charles Darwin said something along these lines: It's not the ones who are the strongest or most intelligent that necessarily succeed, but rather the ones who are most adaptable to change. And that's appropriate for marketing today, as marketers are faced with so many rapid, large-scale transformations that are really difficult to navigate.

But that also presents an opportunity. For marketers to win in the future they can do three things to be more adaptable, more agile in their approach to marketing.

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Sandra Zoratti is an author, speaker and marketer. You can find Sandra on LinkedIn, Twitter @sandraz and on her website, sandrazoratti.com. Contributing to this blog post were Matt Dirks, director-development at Access Marketing & Events, and Amanda Thall, marketing manager at Quark Software Inc.
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