Adara forms partnership with Twitter

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Mountain View, Calif.—Audience targeting company Adara Media announced a partnership with Twitter to provide personalized ads to travel companies. Under the partnership, Adara will use its real-time travel data in combination with Twitter's Promoted Tweets and Promoted Accounts to help advertisers reach users with targeted ads. Adara collects shopping, booking, loyalty and mobile data from more than 60 global travel companies.
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