New York—Online ad network Adblade has launched a new program aimed at small businesses, viewable to customers on such national sites as Forbes
, NBC News and USA Today,
but targeted by geography.
The company's Small Business Marketing Platform
allows advertisers to target only those viewers on premium sites located within the advertiser's ZIP code.
This summer Adblade has also been promoting a similar service with political groups, testing the impact of ad messages on major media outlets but viewable only in specific geographic locales.