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BtoB

Adconion acquires Frontline Direct for $20 million

Published on .

New York—Adconion Media Group, an online ad network, has acquired Frontline Direct, a data management and direct marketing company, for $20 million.

The acquisition will expand Adconion’s targeted advertising offerings to agencies and marketers. Adconion last month completed an $80 million round of funding and has plans to expand its presence in North America with the opening of a new office in San Diego.

It currently has offices in Hamburg, London, Melbourne, Munich, New York, Paris, Sydney and Toronto. Its North American headquarters is in Santa Monica, Calif.

—Kate Maddox

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